BMW,
short for ‘Bayerische Motoren Werke’, which means ‘Bavarian
Motor Works’ in English, has come a long way since its inception
and has become one of the most popular sports, luxury, and family car
manufacturers today. The BMW history started with the efforts of Karl
Rapp, who incorporated Rapp Motorenwerke near Oberwiesenfeld. The
company used to manufacturer aircrafts and had contracts with Gustav
Otto and Austro-Daimler to manufacturer V12 engines for its
airplanes. Let’s learn more about the BMW Logo, the company’s
history timeline, and their latest models.
However,
in 1918, BMW was forced to cease production of aircraft engines.
Therefore, the company shifted its attention to manufacturing
motorcycles by 1923. Soon enough, BMW saw huge potential in the field
of automobile manufacturing and then began producing automobiles in
1928. The first automobile produced by the company was the ‘BMW
Dixi’.
The
BMW initials stand for Bayerische Motoren Werke (Bavarian Motor
Works) and are famous worldwide for building quality and luxury
automobiles.
n
the 30s, BMW introduced a new car, the ‘Wartburg’ DA3, which was
also incredibly successful. Soon enough, the company attempted to
introduced a new front axle on both their Dixi and Wartburg models,
but due to construction faults most of the prototypes ended up in
series accidents. However, in 1933, the company got back in the game
and manufactured the 303 which used the new M78 engine.
The
60s were an incredibly successful time in BMW’s History. In fact,
the company had become so popular that the Munic Plant couldn’t
handle the production and consumer demands. Therefore, in 1967, the
company shifted to a new location with a larger plant and began
production of motorcycles in Berlin. In the 70s, BMW began production
of its vehicles in South Africa.
A
few years later, the BMW motorsport GmbH was founded. Additionally,
BMW established its own museum of aircraft engines and traditional
hit cars. Not to mention, it was during this time the 5 series, 3
series, 7 series, and 6 series vehicles were introduced in the
market, which are still in production.
Later
on, throughout the 30s, newer models of the 303 were created,
including the 326, 320, 329, 327 and the most popular being the 328
Brescia Grand Prix. However, due to the impending war in 1940, BMW
shifted its interest to manufacturing military vehicles. By the 50s,
BMW re-entered the automobile field and introduced the 501, the first
post-war BMW.
By
1954, the most famous vehicle of all time, the BMW 502 V8 super made
its debut, which allowed the company to enhance its reputation
worldwide. In 1956, BMW introduced a muscle 507 car, which made the
company the largest money earner at that time.
BMW
was established as a business entity following a restructuring of the
Rapp Motorenwerke aircraft manufacturing firm in 1917. After the end
of World War I in 1918, BMW was forced to cease aircraft engine
production by the terms of the Versailles Armistice Treaty.
The
company consequently shifted to motorcycle production in 1923, once
the restrictions of the treaty started to be lifted, followed by
automobiles in 1928–29.
The
first car which BMW successfully produced and the car which launched
BMW on the road to automobile production was the Dixi, it was based
on the Austin 7 and licensed from the Austin Motor Company in
Birmingham, England.
BMW’s
first significant aircraft engine was the BMW IIIa inline-six
liquid-cooled engine of 1918, much preferred for its high-altitude
performance.
With
German rearmament in the 1930s, the company again began producing
aircraft engines for the Luftwaffe. Among its successful World War II
engine designs were the BMW 132 and BMW 801 air-cooled radial
engines, and the pioneering BMW 003 axial-flow turbojet, which
powered the tiny, 1944–1945–era jet-powered “emergency
fighter”, the Heinkel He 162 Spatz.
The
BMW 003 jet engine was tested in the A-1b version of the world’s
first jet fighter, the Messerschmitt Me 262, but BMW engines failed
on takeoff, a major setback for the Emergency Fighter Program until
successful testing with Junkers engines.
Towards
the end of the Third Reich BMW developed some military aircraft
projects for the Luftwaffe, the BMW Strahlbomber, the BMW
Schnellbomber and the BMW Strahljäger, but none of them were built.
By
the year 1959, the automotive division of BMW was in financial
difficulties and a shareholders meeting was held to decide whether to
go into liquidation or find a way of carrying on. It was decided to
carry on and to try to cash in on the current economy car boom
enjoyed so successfully by some of Germany’s ex-aircraft
manufacturers such as Messerschmitt and Heinkel.
The
rights to manufacture the Italian Iso Isetta were bought; the tiny
cars themselves were to be powered by a modified form of BMW’s own
motorcycle engine. This was moderately successful and helped the
company get back on its feet.
The
controlling majority shareholder of the BMW Aktiengesellschaft since
1959 is the Quandt family, which owns about 46% of the stock. The
rest is in public float.
BMW
acquired the Hans Glas company based in Dingolfing, Germany, in 1966.
It was reputed that the acquisition was mainly to gain access to
Glas’ development of the timing belt with an overhead camshaft in
automotive applications. Glas vehicles were briefly badged as BMW
until the company was fully absorbed.
In
1992, BMW acquired a large stake in California based industrial
design studio Designworks USA, which they fully acquired in 1995. In
1994, BMW bought the British Rover Group (which at the time consisted
of the Rover, Land Rover and MG brands as well as the rights to
defunct brands including Austin and Morris), and owned it for six
years.
By
2000, Rover was incurring huge losses and BMW decided to sell the
combine. The MG and Rover brands were sold to the Phoenix Consortium
to form MG Rover, while Land Rover was taken over by Ford. BMW,
meanwhile, retained the rights to build the new Mini, which was
launched in 2001.
Chief
designer Chris Bangle announced his departure from BMW in February
2009, after serving on the design team for nearly seventeen years. He
was replaced by Adrian van Hooydonk, Bangle’s former right hand
man. Bangle was known for his radical designs such as the 2002
7-Series and the 2002 Z4.
In
July 2007, the production rights for Husqvarna Motorcycles was
purchased by BMW for a reported 93 million euros. BMW Motorrad plans
to continue operating Husqvarna Motorcycles as a separate enterprise.
All development, sales and production activities, as well as the
current workforce, have remained in place at its present location at
Varese.
In
June 2012, BMW was listed as the top most reputable company in the
world by Forbes.com. Rankings are based upon aspects such as
“people’s willingness to buy, recommend, work for, and invest in
a company is driven 60% by their perceptions of the company and only
40% by their perceptions of their products.”
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