The History of Mahindra & Mahindra

Mahindra and Mahindra Limited was established in 1945 by two brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed in Ludhiana. After the independence Malik Ghulam Mohammed went to Pakistan and there he became the first finance minister. Initially the company used to deal in steel with the traders of England and U.S.A. This company got its present name in 1948. Earlier they got recognised for their manufacturing of jeeps, gradually they started producing Light commercial vehicles and agricultural tractors. The company also held its stake in the two wheeler market; it entered the Indian market with the name of Kinetic motors. Mahindra and Mahindra stand at the 21st position in the race of India's top companies, in a survey held by the Fortune India 500 in 2011. Today the company Mahindra and Mahindra holds a great brand value in the market.

The company Mahindra and Mahindra has its presence all over the world; it not only deals in cars but also in other automobile products. The trucks of this company are being sold in almost six continents. It has a manufacturing plant in China and United Kingdom along with three assembly plants in U.S.A. Mahindra and Mahindra is partners with two of the international companies and they are Renault SA of France and International Truck and Engine Corporation of U.S.A. The company entered the passenger car market quite later with Logan in April 2007. Mahindra and Mahindra specialise in Multi Utility Vehicles, three wheeler s and Light Commercial Vehicles. The company launched a new car Xylo in January 2009 and by June 2009 the company had already sold 150000 units of this same car. The company has always been in profit, though it might vary from year to year. But in overall the company has a great stake all over the world.

The company is on progress since its establishment. The company has also entered into a joint venture with Ford named Ford India Private Limited o built passenger cars. Mahindra and Mahindra also have a controlling stake in Mahindra Reva an electric car. The company also entered the energy sector in 2002, seeing the growing consumption demand for energy in India.

There are many productions plants that are set up in India and in Abroad. Few of them are in Chakan, Ennore in Chennai. Two major manufacturing plants that are there in India are in Nagpur and Mumbai. Many of the production and assembly plants are set up in India as well as Abroad.

Mahindra & Mahindra Ltd is an India-based company. The company operates in nine segments: automotive segment comprises of sales of automobiles spare parts and related services; farm equipment segment comprises of sales of tractors spare parts and related services; information technology (IT) services comprises of services rendered for IT and telecom; financial services comprise of services relating to financing leasing and hire purchase of automobiles and tractors; steel trading and processing comprises of trading and processing of steel; infrastructure comprise of operating of commercial complexes project management and development; hospitality segment comprises of sale of timeshare; Systech segment comprises of automotive components and other related products and services and its others segment comprise of logistics after-market two wheeler's and investment. Mahindra & Mahindra Ltd was incorporated on October 2 1945 with the name Mahindra & Mohammed Ltd. The company was renamed as Mahindra & Mahindra Ltd in the year 1948. The steel trading business was commenced in association with suppliers in UK. In the year 1950 the company commenced the first business with Mitsubishi Corporation and 5000 tons of wagon building plates from Yawata Iron & Steel were supplied.In the year 1953 Otis Elevator Company (India) was established. A joint venture was made with Rubery Owen & Company Limited UK and established a company under the name of Mahindra Owen. 

The company's Machine Tools Division was commenced its operations in the year 1958. In the year 1960 Mahindra Sintered Products Limited was established based on a joint venture with Bir Field (GKN Group UK). In the year 1962 Mahindra Ugine Steel Company was established as a joint venture between the company and Ugine Kuhlmann France. In the year 1963 International Tractor Company of India was established as a joint venture with International Harvester Company USA. In the year 1965 the company entered into light commercial vehicles segment. They established Vickers Sperry of India Ltd a joint venture with Sperry Rand Corporation USA. In the year 1969 the company entered the world market with export of utility vehicles and spare parts. In the year 1977 International Tractor Company of India merged with the company and became its Tractor Division. In the year 1982 Mahindra brand of tractors were launched and also became the market leader in the Indian tractor market. In the year 1991 the company introduced commander range of vehicles in the market. Also they established Mahindra Financial Services Ltd as a wholesale fund provider.In the year 1995 Mahindra Holding & Finance Limited became a subsidiary of the company to carry out business as an investment company. The company made a technical collaboration with Mitsubishi / Samcor to manufacture the Mitsubishi L300. In the year 1996 Mahindra Ford India Limited was established a joint venture with Ford Motor Company USA to manufacture passenger cars. In the year 1999 the company acquired a major stake in Gujarat Tractors and renamed it Mahindra Gujarat Tractors Ltd. Also Mahindra & Mahindra Financial Services Ltd became a subsidiary of the company. In the year 2000 the company set up their first satellite tractor plant at Rudrapur. They launched a new age tractor Mahindra Arjun 605 DI (60 HP) in the market. Also they launched Bolero GLX (a utility vehicle) launched in response to the needs of urban consumers. 

In the year 2001 the company launched Champion a 3-wheeler diesel vehicle. They launched Mahindra MaXX a multi-utility vehicle positioned with the caption Maximum Space Maximum Comfort. They made a tie up with Renault for Petrol Engines.In the year 2002 the company launched Scorpio a new generation world-class sports utility vehicle. In the year 2003 they launched Invader a sporty open top vehicle and MaXX Pik Up. They set up second tractor assembly plant in USA. They ventured into Industrial engine business. Also they launched India's first Turbo tractor Mahindra Sarpanch 595 DI Super Turbo.In the year 2004 the company launched Bolero and Scorpio in Latin American Middle East and South African markets. They signed an MoU to enter into joint venture with Jiangling Motor Company Group (JMCG) of China to acquire tractor manufacturing assets from Jiangling Tractor Company a subsidiary of Jiangling Motor Company Group.In the year 2005 the company acquired 51% stake in SAR Transmission Private Limited a company engaged in manufacture of gears and transmission shafts. The company became the became the first Indian auto manufacturer to launch the Common Rail Diesel Engine (CRDe) offering it in the Scorpio. They acquired 80% stake in the joint venture with Jiangling Motors i.e. in Mahindra (China) Tractor Company. They established Mahindra Renault Ltd a joint venture with Renault to manufacture and market Logan a mid-sized sedan in India. Also they established Mahindra International Ltd a joint venture with International Truck and Engine Corporation to manufacture trucks & buses in India.In the year 2006 the company acquired the Stokes Group of UK the largest automotive forgings company in the UK. They launched the Scorpio V-series. In July 2007 the company launched the Mahindra Pik-Up (double cab) in Chile. In November 1 2007 a wholly owned affiliate of Navistar International Corporation signed a joint venture agreement with the company to produce diesel engines for medium and heavy commercial trucks and busses in India.In the year 2008 the company introduced Fuel Smart system in Bolero and Scorpio SUVs. They entered into JV with TMI Pacific in Australia. In the year 2009 the company launched Xylo. Also they launched New Mighty Muscular Scorpio in the market.During the year 2009-10 the company hived off Mahindra Defence Systems Division into a wholly owned subsidiary Mahindra Defence Land Systems Pvt Ltd (now rechristened as Defence Land Systems India Pvt Ltd) with effect from July 1 2009. Also the company signed a joint venture agreement on November 30 2009 with BAE Systems Plc. to form a 74:26 Joint Venture for defence land systems products. The company divested 46.66% of the equity share capital in Mahindra Gears & Transmissions Pvt Ltd in favour of ICICI Venture Fund. As per the scheme of arrangement between the company and Mahindra Shubhlabh Services Ltd the Agri Inputs Business of along with other common assets and liabilities of MSSL was de-merged and transferred into the company.During the year 2010-11 the company acquired SYMC a premier manufacturer of sports utility vehicles and recreational vehicles in Korea. Also the company acquired 38% of the paid-up equity share capital through a Preferential Allotment in EPC Industries' Ltd (EPC) a company listed on the Bombay Stock Exchange Limited. In February 2010 the company had launched Maxximo in a very competitive small 4-wheeler cargo segment (0.75 Ton). In June 2011 Bristle cone International AG became a subsidiary of the company.In 2012 the company which had acquired Ssangyong Motor Company a South Korean SUV maker almost a year ago was now planning to set up a assembly plant and invest Rs 800 crore over next 3-4 years. 

The company wins arbitration award and class action suit against global vehicles. During the year the company also entered the Kenyan passenger vehicles market with the launch of their utility vehicles XUV500 and Scorpio. Other vehicles include pick-up range Genio and Maxximo mini-truck The company also signed an agreement with Telephonic s

 Corporation to form a joint venture named as Mahindra-Telephonics Integrated Systems Limited.In 2013 the company has inked partnership with online shopping portal Snapdeal.com to sell its two-wheeles on the site. The company launches new visual identity reflecting modernity and dynamism. The company launches the Verito Executive edition. The company unveils the new Maxximo Plus Mini-truck in Bengaluru and Chennai. The company expands dealership network across India. The company launches the new Bolero Maxi Truck Plus - The Perfectly Styled City Pick-up in Ahmedabad. During the year Mahindra Two Wheelers wins 3 Awards at the CMO Asia - Manufacturing Excellence Awards 2013. Mahindra 2 Wheelers opens new dealership in Zirakpur Punjab.In 2014 the company introduces 'Yoga Seats' in Quanto Compact SUV. During the year the company signs MoU with Government of Bhutan to promote usage of Electric Vehicles in the country. 

Mahindra Defence Naval Systems Inaugurates new Chakan plant. Mahindra Integrated Business Solutions signs MoU with CARE Advisory. Mahindra Logistics acquires majority stake in LORDS Freight (India) Pvt. Ltd. In 2015 Mahindra & Mahindra Ltd Mahindra Two Wheelers and Peugeot Motocycles complete strategic partnership. Mahindra inaugurates its extended automotive manufacturing facility at Zaheerabad in Telangana. During the year under review Mahindra & Mahindra & Mitsubishi Heavy Industries enter into Strategic Partnership in Agricultural Machinery. The company launches all new mini-truck 'Jeeto' small commercial vehicle landscape in India. During the year the company has set up an Africa-focused business unit to maintain double-digit growth levels in the continent. The company is also signing an MOU with the Government of Tamil Nadu. The company launches its tough & stylish true blue SUV - TUV 300. Mahindra & Mahindra Mitsubishi Agricultural Machinery and Mahindra announce Start of their Strategic partnership. Mahindra Introduces the All New Automatic Transmission of The New Age XUV500. Pininfarina S.p.A (Pininfarina) an automotive design and engineering services company was acquired by the Mahindra group during the year under review.